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Ken Herron

Chief Marketing Officer and Vice President

Information

Rocklin, California 95765
United States

Career Objective

Cool hunter for new ideas, strategies, and technologies to increase the value of world-class brands by using technology to develop stronger emotional connections between companies and their customers to drive revenue and market share

Work Experience

Purple Communications Inc.

Chief Marketing Officer and Vice President

Marketing, Advertising, Public Relations, Business Development
04/2011 - 02/2012

Increased year-over-year minutes 42% (5-point increase in market share) Reduced annual marketing spend by half, through executing proven and cutting-edge social marketing strategies Led multi-award-winning Deaf and hearing marketing organization for the #2 web and mobile video relay service (VRS), video remote interpreting (VRI), text relay (IP Relay), community interpreting, and captioning service provider in a heavily regulated (FCC) monopoly marketplace Increased engagement-driven customer acquisition, retention, and winback by integrating social media marketing strategies – including blogs, Facebook, Twitter, YouTube, Slideshare, Flickr, Foursquare, Pinterest, and others – with paid, owned, and earned media marketing strategies

SocialGrow Inc.

Chief Marketing Officer and Co-Founder

Marketing, Advertising, Public Relations, Business Development
07/2009 - 03/2011

Developed, using Agile/SCRUM development process, a cloud-based software application (SaaS) to automate the process of searching for and inviting people to join users’ online social networks, making it faster and easier for individuals and organizations to grow their connections across multiple profile-based social networking websites Key results: - sponsored by CommonAngels, Boston’s leading venture capital network - accepted into Microsoft’s BizSpark Start-up Program for high-potential software start-ups - named one of “Five Start-Ups You Should Follow” by MassHighTech (The Journal of New England Technology), “Most Promising BizSpark Start-Up of the Day” by Microsoft, one of the top 300 startups globally by http://masschallenge.org - Ranked the #2 Chief Marketing Officer on Twitter worldwide by Social Media Marketing Magazine

Online Buddies, Inc.

Chief Marketing Officer

Marketing, Advertising, Public Relations, Business Development
05/2008 - 05/2009

Achieved $10M (33%) revenue growth by attracting new unpaid users (acquisition), increasing the number of paid customers (conversion), and reducing the churn of paid customers (retention) Key results: - grew the total number of worldwide members from less than 3 million to more than 4 million; - increased the daily peak number of members online from 40,000 to more than 60,000; - increased the number of members in target markets 100%, and the number of unique logins 200%; and - won multiple Hitwise.com quarterly “Top Ten” awards – all while reducing the annual marketing budget from $5M to $4M

Realogy

Vice President of Interactive Strategies

Marketing, Product Management, Sales, Business Development
05/2006 - 11/2007

Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the internet and become the industry leader in innovation in web 2.0 marketing, winning the MIXX Award for Interactive Marketing Excellence and the Inman Innovation Award Developed consumer, broker, and agent marketing programs including: websites, national advertising, localized marketing, agent and broker recruiting, sales support, public relations, and internal communications in support of U.S. and international market share growth Key innovations: - online collaboration - social networking - user-generated content

Realogy

Vice President of Interactive Strategies

Marketing, Product Management, Sales, Business Development
05/2006 - 11/2007

Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the internet and become the industry leader in innovation in web 2.0 marketing, winning the MIXX Award for Interactive Marketing Excellence and the Inman Innovation Award Developed consumer, broker, and agent marketing programs including: websites, national advertising, localized marketing, agent and broker recruiting, sales support, public relations, and internal communications in support of U.S. and international market share growth Key innovations: - online collaboration - social networking - user-generated content

Avaya Inc.

Director and Technical Manager

Marketing, Communications, Product Development
01/2000 - 05/2005

Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research, usability engineering, content management, and lean manufacturing best practices to develop and deliver the print, web, and interactive product marketing – in 23 languages – required to sell, install, and use complex, engineered communications systems hardware and software Launched global marketing strategies to increase product revenues $360M (a 9% increase), and increase customer satisfaction 20% as measured by third-party surveys Key innovations: - podcasting of installation content; - embedding of product assistance directly into products through “on-line” help and user tutorials; and - transformation of PDF-format “documents under glass” into truly interactive web-based content

Education

Stanford Graduate School of Business (Stanford GSB)

Non-Degree Program, Marketing Management Program

06/1998 - 06/1998
Received Degree

Thunderbird - The Garvin School of International Management

Master's Degree, Master of Business Administration (MBA)

01/1988 - 12/1988
Received Degree

Drew University

Bachelor's Degree, International Economics

09/1984 - 12/1987
Received Degree

Skills

Social Optimization

Proficiency
Experience
Last Used
Interest
Expert
3-5 years
Current
High

Online Communities

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

User-Generated Content (UGC)

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Social Shopping / Social Commerce

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Video Marketing

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Backchannel Management

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Blogs

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Vlogs

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Wikis

Proficiency
Experience
Last Used
Interest
Expert
5 years +
3-5 years ago
Medium

Content Marketing

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

QR Codes

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Digital Radio / Podcasting

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Online / Virtual Events

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Search Engine Optimization (SEO)

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Search Engine Marketing (SEM)

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Pay Per Click (PPC)

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Pay Per Click (PPC)

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Dynamic Content

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Website Navigation, Search, and Discovery

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Data Analytics and Visualization

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Online Accessibility

Proficiency
Experience
Last Used
Interest
Expert
5 years +
Current
High

Geolocation

Proficiency
Experience
Last Used
Interest
Advanced
3-5 years
Current
High

Mobile Apps (iOS and Android)

Proficiency
Experience
Last Used
Interest
Advanced
3-5 years
Current
High

Digital Stickering

Proficiency
Experience
Last Used
Interest
Advanced
5 years +
Current
Medium

Bluecasting

Proficiency
Experience
Last Used
Interest
Advanced
5 years +
3-5 years ago
Medium

Gamification

Proficiency
Experience
Last Used
Interest
Advanced
5 years +
Current
High

Predictive Targeting

Proficiency
Experience
Last Used
Interest
Advanced
3-5 years
Current
High

Publications

Ken’s Fast Start 40: The Checklist to Help You Get the Most Out of Twitter, SocialGrow Blog Dec 1, 2010

http://socialgrowblog.com/kens-fast-start-40-the-checklist-to-help-you-get-the-most-out-of-twitter/
© Ken Herron

Size Matters: How a Large Online Network Can Transform You, Your Marketing, and Your Business, Social Media Marketing Magazine Aug 1, 2010

http://www.smmmagazine.com/blog/2010/07/21/size-matters-how-a-large-online-network-can-transform-you-your-marketing-and-your-business/
© Ken Herron

Languages

German (Read, Write, Speak)

Proficiency
Experience
Last Used
Interest
Advanced
5 years +
5 years ago +
Medium

Spanish (Read, Write, Speak)

Proficiency
Experience
Last Used
Interest
Beginner
Less than a year
5 years ago +
Medium

French (Read, Write, Speak)

Proficiency
Experience
Last Used
Interest
Intermediate
5 years +
5 years ago +
Medium

French (Read, Write, Speak)

Proficiency
Experience
Last Used
Interest
Intermediate
5 years +
5 years ago +
Medium

French (Read, Write, Speak)

Proficiency
Experience
Last Used
Interest
Intermediate
1-3 years
5 years ago +
Medium

Russian (Read, Write, Speak)

Proficiency
Experience
Last Used
Interest
Beginner
Less than a year
5 years ago +
Low

ASL (American Sign Language) (Speak)

Proficiency
Experience
Last Used
Interest
Intermediate
Less than a year
Current
Medium